Fractional creative leadership for ethical SMEs.

I find the possibility in your business (then build a brand worth believing in).

Get your Mojo back.

Go Rogue exists for ethical, necessary SMEs (and the people brave enough to lead them).

Through transformational coaching, I help small to medium business owners reconnect with their strengths, challenge self-limiting beliefs and lead with greater purpose, confidence and ambition.

Through fractional brand and creative direction, I also work alongside business owners to uncover and build the brand story, generate marketing strategy, ideas and company culture that goes on change the world. Because if you succeed, we all benefit.

Creative Communication is key. Marketing is the magic that turns a brilliant idea into a brand that your customers believe in.

Has your ethical business or enterprise hit a plateau?

I work with ethical SMEs, founders and social entrepreneurs to uncover the potential in their business, sharpen their brand and create the stories, ideas and opportunities that move it forward.

As your Fractional Brand & Creative Director, I bring senior-level creative thinking into your business (without the cost of a full-time director) and build the strategy, narrative and creative direction to reorient your marketing efforts, generate more leads, increase your revenue and make you fall in love with your business again.

Why is creative marketing so important?

Branding, language, visuals, social media. customer experience and marketing aren't separate things. Together, they are an ecosystem which shape how people feel about your business. My superpower lies in narrative communication. Turning an idea, purpose or ambition into words, stories and creative direction that help other people see it, feel it and believe in it too. Because great brands aren't simply noticed. They're felt. Using my experience as a founder and start-up business owner for over a decade, I use commercial accumen to strengthen brand storytelling with logistical and practical advice.

Getting you back on track, unstuck, motivated and in love with your project again.

A four-part coaching method.

Regular 1:1 sessions, structured around four pillars – designed to move you from stuck to motion, and to flow.

01

Reconnect with your values

Rediscover what you were born to do. Gain the direction you need to explore a bigger-picture and start designing the first steps.

02

Build confidence

Develop a plan of action, cultivate consistency and start making the changes necessary to build your brand, charity or personal journey.

03

Apply your vision

Take action to construct a future that aligns with your purpose, your skills and your vision for a better world.

04

Lead, advocate or build

When you create something meaningful, the world is waiting for you to share it. Take steps to communicate effectively, scale appropriately and share your ideas with the world.

"Gemma deftly navigates the tricky balance between analysing data and staying focused on business imperatives with values-based leadership and self-development. I invariably leave our sessions with specific ideas about what my business needs and - critically - a belief that I've got the skills and disposition to make those things happen."

Marketing & Creative Brand Support

I’m Gemma; a creative business coach, writer, former design-led founder, marketing strategist and brand enthusiast.

My approach is part strategy, part soul: rooted in evidence-based coaching, marketing and small business growth expertise and the unshakeable belief that you are already on your way to success.

And if you’re stuck building your business, I know what you’re going through. A decade of building my own business taught me how crucial the right support for leadership is.

It was through a transformative coaching session that I decided to exit my beloved start-up, (already trading at seven figures and an overly complex board of Shareholders and Directors) to be a guide for others.

My job is to help you rediscover your ultimate mission and fall in love with your ethical business.

Because the world needs you.

There are a million coaches, consultants and fractional marketers online. But very few have actually built anything.

I’ve built businesses and social enterprises from scratch, taken an idea onto Dragons’ Den (2011), scaled my small manufacturing and joinery company to seven-figure turnover, managed executive teams, designed products, created markets, raised investment, became a Graduate of Seth Godin’s intensive altMBA, navigated some difficult times, thrived on the incredibly exciting ones and eventually exited in 2022 to help others do the same.

If something has happened to knock your confidence, your sales have plummeted and you’re worried about revenue, or you’re simply buried in the day-to-day and feeling stuck – I bring fresh eyes, energy and perspective. Together, we’ll rediscover what makes your business or social enterprise brilliant, reconnect you with its purpose (and yours), identify the opportunities you may have stopped seeing, and work out what happens next. Because sometimes your business doesn’t need another funnel or marketing framework.

Sometimes it needs someone to remind you where you are – what it could become – and then help you make it happen. My work has always been about seeing possibility where other people see obstacles. It’s helped me in my own start-up, and it’ll help you, with yours. Whatever stage of the journey you’re at. Marketing is essential for growth. And, support is essential for a busy leader.

Not sure whether you need Marketing or Coaching?

I’d recommend booking a free one-to-one video call and analysis to discuss what you’re struggling with and exploring the option of coaching or marketing together.

What clients say:

"I sought Gemma's help after seeing her social media posts. I didn't really know what specific help I needed but I knew I needed support. It was a great decision as Gemma is a very positive person. She has personal experience which she brings to the sessions. Gemma identified my skills and encouraged me to run my own business again (an option that I did not think was open to me). She has helped me take the steps in order to do this. It is still challenging for me but I know that with Gemma's help I will succeed."

Rubina H.

Interior Designer - Surrey

"Gemma can see and anticipate the successes of my startup at times better than I can. Her heartfelt coaching inspires me, while her sound knowledge about the business world helps to transform my dream into reality. I could have not found a more encouraging, and helpful coach than Gemma."

Luna M.

International Healthcare NGO Startup

Fractional Marketing Support How it works.

1. Full Marketing Audit

A comprehensive review of your current marketing ecosystem – positioning, messaging, channels and performance.

This includes a 60-minute call and access to key assets, followed by a clear, structured PDF with findings and opportunities.

2. Budget Analysis & Strategic Plan

You’ll receive a focused plan with defined priorities, channel strategy and measurable KPIs – grounded in both data and brand direction.

3. Positioning & Messaging Clarity

Refining how your business is understood – what you stand for, who it’s for and why it matters.

This becomes the foundation for all campaigns, ensuring consistency, resonance and conversion.

4. Campaign & System Design

Designing a joined-up marketing system across web, paid, email and content.

Clear campaign structures, defined journeys and the right channels working together.

5. Oversight, Optimisation & Growth

Ongoing strategic oversight; guiding execution, managing specialists where needed and continuously refining performance.

The focus is simple: build momentum, reduce waste and ensure your marketing compounds over time.

Fearless: Finding Courage in a World of Chaos

Fearless is a book for you if you feel a knot of fear about the trajectory of our world – devastating wars, genocide, societal and ecological collapse, apathy and collusion of world leaders. Yet, you carry within you a spark of defiance. Call it hope, faith or sheer bloody-mindedness: you are committed to a brighter and more beautiful future for the human race, and you believe in taking positive action to build a new Earth. Anti-capitalist and anti-imperialist in nature. A philosophical book on spirituality, creativity, ethics and humanity.

Ready to write the next chapter?

Book a complimentary 30-minute discovery call. Let’s have a coffee and a relaxed conversation about where you are, where you want to go, and whether we’d work well together.